The root of any SEO project is the analysis of the site and the competition. The ver first thing we do (even before we actually formally start a project) is to conduct a comprehensive audit of the site and the industry in which it operates. We then distill the key points down to a video presentation in which we outline the issues and the solutions.
This is presented to potential clients free of charge and they are free to choose to choose to work with us or to take that knowledge to another agency. In order to conduct this audit we require that the client completes our Discovery Form.
This serves two functions;
- It gives us the information we require to identify the key areas to work on
- It also helps the client to crystallise their thoughts and ideas about their business and the role of SEO within that strategy.