The ultimate aim of any business is to increase its profits by increasing its revenue. And the primary way to increase revenue is to increase customers. This is why SEO is such a powerful tool.
SEO gets you seen, and seen by people who are actively looking for your products and services. These are potential customers who you don’t need to convince of the value of what you offer. All you now need to do is show them why they should get this from you. In essence if you are on the top of the search results you have gone 80% of the way to making the sale. All you need to do is close.
If you rank for the right keywords then SEO is the most cost-effective form of marketing available. And what’s even better is that the value continues even after we end our relationship. Because getting to the top rankings is not easy it means that, unlike traditional advertising, SEO continues to pay-off for long after you stop investing in it.